Expert Materials

Ergonomics, industrial design and engineering — no fluff, with calculations and practice

Operator workstation schematic before and after ergonomic optimization — 15-degree panel tilt

Ergonomics Sep 16, 2026 9 min

Ergonomics in Industrial Design: Reducing Production Risk Without Raising Cost

ISO 6385, RULA and REBA in practice: how a 15° console tilt cut operator fatigue by 40% — and why ergonomic solutions pay back within 6–18 months.

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Don Norman's three levels of design — visceral, behavioral, reflective pyramid

Design Sep 9, 2026 7 min

Don Norman's 3 Levels of Design in Industrial Equipment

Why good-looking equipment outsells identical hardware. Visceral, behavioral and reflective levels through the SXS512, IEK ARMAT and the STAN design language.

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Engineering and design — a gear and a Bézier curve as symbols of two competencies

Engineering Sep 2, 2026 6 min

An Industrial Designer with an Engineering Background: Why It Matters for Your Product

Designers don't understand manufacturing; engineers don't understand aesthetics. What a specialist fluent in DFM, tolerances and manufacturability brings to a product.

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